Product Launch

Description

This award recognizes outstanding communication introducing a new watch, collection or watch-related product.

Whether through a single film, a distinctive reveal or a coordinated campaign, it celebrates launch projects that express the product’s character, communicate its defining qualities and create interest and desirability.

Evaluation Criteria

Originality and relevance of the launch concept
Clarity in expressing the product’s identity and distinctive qualities
Strength of storytelling and creative execution
Coherence of the selected format or communication channels
Ability to generate interest and desirability among the intended audience