About Us
About Alexander Awards
Celebrating Creative
Watch Communication
Recognizing the most remarkable
campaigns, content and initiatives
in the watch industry.
A platform celebrating the boldest voices in watch communication
Each year, the Alexander Awards celebrate the very best in watch communication — from bold advertising campaigns to digital storytelling, immersive events and exceptional visual creations. These Awards shine a spotlight on the unique art of telling the story of time.
A Name That Embodies Conquest and Vision
The name draws its inspiration from Alexander the Great — a conqueror, strategist and visionary whose influence transcended borders. Much like him, today’s watch brands aim to craft global strategies, build lasting cultural imprints and conquer new territories of recognition and visibility.
Alexander was more than a military leader; he was a visionary who shaped aesthetics, language and culture across civilizations. The Alexander Awards pay tribute to this spirit of ambition and creativity.
Our Mission
Strategic Coherence
Campaigns that demonstrate clear strategic thinking, aligned messaging and purposeful communication that resonates with the intended audience.
Emotional Impact
Projects that move, inspire and create lasting connections between brands and their audiences through powerful storytelling and authentic engagement.
Aesthetic Excellence
Visual and creative execution that meets the highest standards of quality, reflecting the precision and artistry inherent to the watchmaking world.
Have you created an exceptional communication project?
Submit your project in one or more Award categories and join the best in watch communication. Whether it’s a groundbreaking campaign, an innovative event or exceptional visual content, this is your chance to gain recognition among industry leaders.