About Us
About Alexander Awards
Celebrating Creative
Watch Communication
Recognizing the most remarkable
campaigns, content and initiatives
in the watch industry.
A platform celebrating the boldest voices in watch communication
Each year, the Alexander Awards celebrate the very best in watch communication — from bold advertising campaigns to digital storytelling, immersive events and exceptional visual creations. These Awards shine a spotlight on the unique art of telling the story of time.
A Name That Embodies Conquest and Vision
The name draws its inspiration from Alexander the Great — a conqueror, strategist and visionary whose influence transcended borders. Much like him, today’s watch brands aim to craft global strategies, build lasting cultural imprints and conquer new territories of recognition and visibility.
Alexander was more than a military leader; he was a visionary who shaped aesthetics, language and culture across civilizations. The Alexander Awards pay tribute to this spirit of ambition and creativity.
Our Mission
The Alexander Awards celebrate excellence in watch communication, recognizing the projects and the creative minds behind them that combine strategic coherence, emotional impact and aesthetic excellence.
Across advertising, digital campaigns, live experiences and editorial content, we recognize projects that bring together clear strategy, powerful emotion and exceptional creative execution.
Strategic Coherence
Campaigns that demonstrate clear strategic thinking, aligned messaging and purposeful communication that resonates with the intended audience.
Emotional Impact
Projects that move, inspire and create lasting connections between brands and their audiences through powerful storytelling and authentic engagement.
Aesthetic Excellence
Visual and creative execution that meets the highest standards of quality, reflecting the precision and artistry inherent to the watchmaking world.
By celebrating the people behind these achievements, the Alexander Awards champion those who bring watchmaking stories to life and inspire new ways to connect with audiences.