Presentation
Each year, the Alexander Awards celebrate the most remarkable campaigns, content and initiatives in the watch industry. From bold advertising campaigns to digital storytelling, innovative partnerships, immersive events and exceptional visual creations, the Alexander Awards honour those who know how to tell the art of watchmaking with passion and originality.
Whether you’re a watch brand, creative agency, photographer or emerging talent, these Awards celebrate your ability to captivate, move and inspire through communication.
Explore the categories and be inspired by the best in watch communication.
Award Categories
14 categories celebrating every aspect of watch communication
+ 3 special Awards:
Young Talent – Celebrating the next generation of creative minds shaping the future of watch communication
THE GREAT! – The Grand Prize rewarding the most outstanding project of the year
Public Choice Award – The people’s choice, selected by public vote
Public Choice Award
Vote for your favourite project!
After the jury selects the finalists, it’s your turn! Discover the nominated projects and vote for the one that impressed you most.
The Public Choice Award honors the campaign or initiative that captured the public’s imagination. This Award reflects genuine audience appreciation and celebrates the project that resonates most strongly with watch enthusiasts, consumers and the broader community. The winner will be revealed during the ceremony.
Don’t miss your chance! to our newsletter to be notified as soon as voting opens.
Calendar & Announcements
Submissions opening: April
2026
Submissions deadline: 31 July
2026
Nominees announcement: October 2026
Awards ceremony: 2 December 2026 (Geneva)
Have you created an exceptional communication project?
Submit your project in one or more Award categories and join the best in watch communication. Whether it’s a groundbreaking campaign, an innovative event or exceptional visual content, this is your chance to gain recognition among industry leaders.