Brand Experiences & Retail Concepts

Description

This award recognizes brand experiences and retail concepts that connect audiences with watchmaking through discovery, participation and interaction.

From events, exhibitions and boutiques to watch discovery journeys, workshops and personalization experiences, it celebrates projects that bring a brand’s identity to life through meaningful and memorable encounters.

Evaluation Criteria

Originality and relevance of the concept
Quality of the audience journey and interaction
Strength and coherence of brand expression
Excellence in design and execution
Engagement and memorability