Boutique Concept

Young entrepreneur Cédric Schiess brings the world of watches and jewellery closer to Generation Z

Art du Temps redefines the watch and jewellery experience.

By 2030, Generation Z is expected to account for 25 to 30% of luxury purchases, according to Bain & Company. Yet few places succeed in conveying the passion, craftsmanship and emotion that define the worlds of watches and jewellery.

Two years ago, trained watchmaker Cédric Schiess created Art du Temps in his hometown of Biel/Bienne. Conceived with exceptional attention to detail, the boutique reflects his ambition to make fine watches and jewellery more personal, open and engaging, while preserving the expertise and emotion that make them exceptional.

Art du Temps is designed as a place for discovery, dialogue and exchange. Private appointments, curated events, workshops, editorial and audiovisual formats, and cultural collaborations extend the experience far beyond traditional retail. Collectors, connoisseurs and newcomers meet in an environment that encourages curiosity, knowledge sharing and personal connection.

This vision is supported by renowned Maisons including Rolex, IWC, Chopard, Montblanc and Tudor. Together, they help Art du Temps bring the culture of watchmaking and jewellery to a new generation while remaining relevant to enthusiasts of all ages.