Award Category - 2026

AI & Immersive Experiences

Description

This award recognizes creative applications of artificial intelligence and immersive technologies in watch communication, including AI-assisted content, virtual and augmented reality, and interactive digital experiences.

It celebrates projects in which technology enriches storytelling or audience participation, opening new ways to discover watches, engage with a brand and explore its universe.

Evaluation Criteria

  • Originality and relevance of the use of AI or immersive technologies
  • Strength of the creative concept and storytelling
  • Quality of execution and technological integration
  • Ability to enrich the audience experience through engagement or immersion
  • Contribution to new possibilities in watch communication

What is this?

Each year, the Alexander Awards celebrate the very best in watch communication — from bold advertising campaigns to digital storytelling, immersive events and exceptional visual creations. These Awards shine a spotlight on the unique art of telling the story of time.

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