Time for a Cause

The Swiss Collector partnered with Carburacœur around a shared ambition: to help children facing illness or disability by raising funds for the 16 associations supported by Carburacœur in 2026.

To turn this commitment into concrete action, The Swiss Collector donated a Rolex Cosmograph Daytona 116500LN (estimated value €25,000) as the prize of a charity competition, launched on 27 July 2026. Participants supported the initiative by purchasing a limited-edition “Daytona Beach” T-shirt, designed entirely in-house, with each purchase providing an entry into the draw. 100% of the profits generated were dedicated to Carburacœur’s charitable mission.

By offering an iconic timepiece directly connected to its expertise, The Swiss Collector transformed the desirability of a luxury object into a powerful incentive for generosity. Over 49 days, the campaign generated 1,429 T-shirt sales (1,129 online to 1,005 buyers in 7 countries) and a full sell-out of the 300 T-shirts allocated to the Carburacœur Festival stand mobilising The Swiss Collector’s network of 44 boutiques throughout Switzerland alongside its digital, employee and influencer channels.