The Fourth Wheel

The Fourth Wheel is an independent newsletter that delivers expert analysis, insight, deep and well-researched storytelling and irreverent humour to an audience of watch enthusiasts. It is supported by subscribers and puts its audience first, ignoring mainstream PR and marketing considerations to publish interesting, original stories and honest opinion. In four years, it has become a significant voice in the industry and for collectors, with a loyal readership of CEOs, key industry figures and serious collectors. With a variety of content including in-depth brand analysis (recent subjects include IWC and Chopard), interviews with leading independent watchmakers (Dominique Renaud; Philippe Narbel), original reporting from Switzerland and expert analysis of dominant trends and landmark moments, The Fourth Wheel provides a much-needed perspective in watch media today.