Laureato Three Gold Bridges
Project overview
We have had the pleasure of collaborating regularly with Girard- Perregaux over the past two years, and we are delighted to submit this project, created to celebrate the launch of the iconic Laureato Three Gold Bridges timepiece.
For this campaign, we not only produced the photography but also conceived and executed the entire set design, crafting a visual environment that complements the watch’s exceptional architecture, heritage, and craftsmanship.
In 1867, Girard-Perregaux unveiled the Three Bridges to the world: far more than a mechanism, it is a horological architecture that has become one of the industry’s most iconic and timeless signatures.
In 1975, the Maison made its mark once again with the Laureato, its first integrated-bracelet watch, entirely imagined, designed, and manufactured in-house. An octagonal silhouette that became legendary and now celebrates its 50th anniversary.
Today, past and future merge in a new icon: the Laureato Three Gold Bridges. Two legends united in a masterpiece where boldness and innovation resonate in perfect harmony.
