Award Category - 2026
THE GREAT!
Description
The Grand Prize celebrating the most outstanding communication achievement of the year in the watch industry – a project that sets new standards for creativity, impact and strategic excellence. This distinction rewards a campaign or initiative that transcended its original objectives, generates exceptional visibility and leaves a lasting influence on the industry’s communication landscape.
Evaluation Criteria
- Exceptional creative vision and flawless execution, standing above all other categories
- Lasting impact on brand perception, audience engagement or industry influence
- Benchmark quality — a project that redefines best practices in watch communication