Creative Storytelling

Description

This award recognizes outstanding storytelling that brings watches, brands or the culture of watchmaking to life through imaginative narratives and distinctive creative expression.

Open to any medium, it celebrates projects that use emotion, humour, surprise or a compelling point of view to capture attention, create a connection and make a story memorable.

Evaluation Criteria

Originality of the narrative, tone or point of view
Strength and coherence of the storytelling
Creative use of the chosen medium or format
Quality of execution
Emotional resonance and audience engagement