Campaign Film

This award recognizes an outstanding advertising film, video or animation created to communicate a promotional concept for a product or brand.

It rewards the individual audiovisual work and its ability to capture attention, deliver a persuasive message and engage a defined audience through a strong creative idea.

Unlike the Campaign category, this award evaluates the film as a standalone creative execution. Applicants are not required to present a complete multi-channel campaign.

If the film primarily tells the story of the company or brand, it should be entered in Brand Film. If it primarily showcases a specific product, collection or product feature, it should be entered in Product Film.