Brand Identity & Campaigns

Description

This award recognizes outstanding brand identities and communication campaigns within watchmaking.

It celebrates projects that express a distinctive positioning through a strong creative idea and coherent execution, shaping how a brand is seen, understood and remembered across its chosen channels.

Evaluation Criteria

Clarity and relevance of the brand positioning or campaign strategy
Originality and strength of the creative concept
Distinctiveness and consistency of the visual and verbal expression
Quality of execution across the selected channels
Ability to build recognition, desirability or audience connection