Award Category - 2026
Brand Film
Description
This award recognizes outstanding film, video or animated content created to tell the story of a company or brand.
It celebrates films that express a brand’s identity, heritage, values, purpose, culture or expertise through compelling storytelling and strong creative direction.
Entries may include anniversary films, brand stories, institutional films, company portraits and films highlighting people, heritage or know-how.
The company or brand should be the main subject of the film, rather than a particular product or promotional campaign.
Evaluation Criteria
- Strength and originality of the brand storytelling
- Clarity and relevance of the brand message
- Authenticity in expressing the brand’s identity, heritage or values
- Quality of the direction, animation and overall production
- Emotional impact and audience engagement
- Effectiveness in enhancing understanding and perception of the brand