Jury

The Alexander Awards are judged by a prestigious panel of international experts from the worlds of watchmaking, media, communication and design. This independent jury brings together diverse perspectives and deep industry knowledge to evaluate each submission with rigor, fairness and creativity in mind.

Jurors assess projects across multiple criteria including strategic coherence, creative execution, emotional impact and measurable results. Their mission is to identify the campaigns and initiatives that truly stand out — those that push boundaries, captivate audiences and elevate the art of watch communication.

A rigorous and transparent selection process

The judging process unfolds in several stages to ensure fairness and excellence:

1. Eligibility Review

   All submissions are reviewed to ensure they meet the technical requirements and eligibility criteria for their respective categories.
2. Jury Evaluation
   Each jury member independently evaluates the projects based on the specific criteria defined for each category — including creativity, strategic alignment, execution quality and demonstrated impact.
3. Deliberation
   The jury convenes to discuss the strongest entries, debate their merits and reach consensus on the finalists and winners in each category.
4. Special Awards Selection
   • THE GREAT! is selected on the day of the Awards ceremony from among all category winners, recognising the single most outstanding achievement of the year.
   • The Young Talent Award nominees are pre-selected by a dedicated Young Talent Jury before being presented to the main jury for final evaluation.

Your voice matters
While the jury selects winners based on professional expertise, the Public Choice Award gives watch enthusiasts, consumers and the broader community the opportunity to have their say.

How it works:
Once the jury has announced the official nominees across all categories, public voting opens online. Anyone can explore the nominated projects and vote for the one that resonated with them most — whether for its creativity, emotional impact or simply its ability to capture the imagination.
The Public Choice Award celebrates genuine audience appreciation and recognises the campaign or initiative that connects most powerfully with the public. The winner is revealed during the Awards ceremony alongside the jury’s selections.

Want to participate? Subscribe to our newsletter to be notified when voting opens and discover all the nominated projects.