About Alexander Awards – Celebrating Creative Watch Communication
Each year, the Alexander Awards celebrate the very best in watch communication — from bold advertising campaigns to digital storytelling, immersive events and exceptional visual creations. These Awards shine a spotlight on the unique art of telling the story of time.
Why “Alexander”?
The name draws its inspiration from Alexander the Great — a conqueror, strategist and visionary whose influence transcended borders. Much like him, today’s watch brands aim to craft global strategies, build lasting cultural imprints and conquer new territories of recognition and visibility.
Alexander was more than a military leader; he was a visionary who shaped aesthetics, language and culture across civilizations. The Alexander Awards pay tribute to this spirit of ambition and creativity. They honour those who, through the strength of their vision and the power of their storytelling, elevate watchmaking to resonate beyond frontiers — and across time itself.
Our Mission
The Alexander Awards were created with a clear purpose: to reward the most outstanding campaigns and projects in watch communication.
From advertising and digital campaigns to live events and editorial content, the Awards recognize projects that succeed in combining:
- Strategic coherence
- Emotional impact
- Aesthetic excellence
Through this lens, the Alexander Awards celebrate the communicators, creators and visionaries who ensure that watchmaking continues to inspire, captivate and endure.
“Like Alexander the Great who conquered territories, today’s most impactful communication campaigns conquer hearts and minds. The Alexander Awards celebrate those who push boundaries and redefine how we experience and share the story of time.”
Christian Wipfli
Organizer of Alexander Awards
Have you created an exceptional communication project?
Submit your project in one or more Award categories and join the best in watch communication. Whether it’s a groundbreaking campaign, an innovative event or exceptional visual content, this is your chance to gain recognition among industry leaders.